This report aims to build conceptual foundations of the development of future general theory of sales. The propositions on fundamentally new role of sales in economic mechanism of modern market economy are put forward and proved. An empirical, theoretical and methodological analysis of the role...

In this paper the problems of formation and development of marketing channel management theory are considered. The definition and components of marketing channels are presented. Marketing channel management process and key management decisions are described. The major stages of marketing channel...

Collected papers presented on the Fourth International Conference Game Theory and Management / Editors Leon A. Petrosyan, Nikolay A. Zenkevich. – SPb.: Graduate School of Management SPbU, 2011. – 514 p.

The collection contains abstracts of papers accepted for the Fifth International Conference Game Theory and Management (June 27–29, 2011, St. Petersburg University, St. Petersburg, Russia). The presented abstracts belong to the field of game theory and its applications to management. The...

The research examines whether centralized supply chain decisionmaking within the firm plays a role in how the firm transforms investments in process research and development (R&D) into financial performance. This transformation includes the process investment - financial performance chain, which...

A real option is the opportunity to make flexible decisions in a continuously changing environment. Real options were used by people long before this concept was formally introduced to academics and the public. Meanwhile research analysis provided better understanding for existing options and...

The paper uses the concept of life cycle which is based on the comparison between organizations and living beings and attempts to explain the reasons of organizational change that take place in the companies over time. Based on the generalized five-stage model, the paper presents the results of...

The author defines Personnel Training System as the cumulative result of training policy and training structure of a company. This article discusses trends of Personnel Training System development in Russian companies. The author describes four types of training policies. Based on actual...

The article examines and analyzes the existed management practice of global designer brands, using the examples of Armani Group and Gucci Group. The model of brand portfolio matrix structure based on such variables as profit and time is proposed. The proposed model is possible to apply to mono-...

The paper is aimed to contribute in understanding how the concept of real options changes traditional views to many key issues of management. Author proposes new classifications of real options, and provides applications of real options analysis to brand equity valuation and investment in...