Intro -- Preface -- Contents -- Part I: Personal Capital -- 1. Preferences and Values -- 2. De Gustibus Non Est Disputandum -- 3. A Theory of Rational Addiction -- 4. Rational Addiction and the Effect of Price on Consumption -- 5. An Empirical Analysis of Cigarette Addiction -- 6. Habits,...

Consumers make mistakes when facing complex purchasing decision problems but if at least some consumers choose only among offers that are easy to compare with others then firms will adopt common ways to present their offers and thus make choice easier (Gaudeul and Sugden, 2011). We design an...

This paper explores the implications of consumption heterogeneity between domestic and foreign investors on the cross-section of stock returns in a host country. We argue that foreign investors in a small open economy integrated into global financial markets may face consumption risk, which...