The use of resource-based theory (RBT) in marketing research has increased by more than 500% in the past decade, which suggests its importance as a framework for explaining and predicting competitive advantages and performance outcomes. This article provides a comprehensive review of RBT,...

For many years movies have been released using a series of staggered release windows, where releases are strategically timed across different product and geographical markets. These release windows have meant that movies were released first in theaters and several months later on DVD, and in...

We consider a monopoly that sets a price and differentiated referral fees to spread product information along a simple consumer communication network (a chain). The profit-maximizing solution involves standard monopoly pricing and referral fees that provide consumers with strictly positive...

Prior research has identified new firm entry or price declines as key factors that relate to the timing of sales takeoff in new markets. This literature considers these variables to be exogenous and finds unilateral effects. In this paper, we model new firm entry and price declines as being...

Building on recent engagement research, this study contributes to a deepened understanding of business actor engagement (BAE) dimensions that includes both behaviors and emotions. Following a systematic combining approach, this study contextualizes and clarifies BAE. Through an analysis of...

The present study was undertaken to analyze the extent of adequacy of agricultural marketing infrastructural facilities in Punjab. The study was based on both primary and secondary data. Primary data for the study was collected from a sample of 180 farmers belonging to six selected districts of...

We conduct an empirical case study of the U.S. beer industry to analyze the disruptive effects of locally-manufactured, craft brands on market structure, an increasingly common phenomenon in CPG industries typically attributed to the emerging generation of adult Millennial consumers. We document...

In communication, information, and other industries, three-part tariffs are increasingly popular. A three-part tariff is defined by an access price, an allowance, and a marginal price for any usage in excess of the allowance. Empirical nonlinear pricing studies have focused on consumer choice...

An important and intriguing aspect of entrepreneurship is the formation of new ventures in the domain of open source software (OSS). Previous research on these ventures has primarily looked at the design of business models, yet has neglected other key questions relating to the management of...