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Unraveling the difference mechanism of authenticity experience in determining antecedents and consequences of destination loyalty
Fang, Yen-Po; Liu, Chih-Hsing - In: Journal of travel and tourism marketing 41 (2024) 6, pp. 849-863
Persistent link: https://www.econbiz.de/10014566336
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Omnichannel shopping habit development
Sharma, Neeru; Fatima, Johra Kayeser; Sharma, Shveta; … - In: International journal of consumer studies 48 (2024) 4, pp. 1-19
Persistent link: https://www.econbiz.de/10014576018
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The production of customs by means of customs
In: Keynes, Sraffa and the criticisms of neoclassical …, (pp. 170-178). 2011
Persistent link: https://www.econbiz.de/10009309568
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Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini; Simatupang, Tota - In: Biometrics and neuroscience research in business and …, (pp. 279-294). 2024
Persistent link: https://www.econbiz.de/10014560406
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Business model design, customer relationship proneness, and customer experience quality
Hu, Baoliang; Zhu, Yuwen; Zhang, Suping; Zhou, Minfei - In: Technology analysis & strategic management 36 (2024) 3, pp. 579-591
Persistent link: https://www.econbiz.de/10014560436
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Social first? : not always! : brand co-creation through regional marketing at Deutsche Telekom
Weretecki, Patrick; Kristal, Samuel - In: Transfer : Zeitschrift für Kommunikation und … 70 (2024) 1, pp. 67-71
Persistent link: https://www.econbiz.de/10014560709
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Relationship marketing in European consumer goods markets : from marketing mix orientation to customer life cycle management
Terlutter, Ralf - In: Strategic management : new rules for Old Europe, (pp. 123 - 136). 2006
Persistent link: https://www.econbiz.de/10014556240
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Causal recipes of customer loyalty in a sharing economy : integrating social media analytics and fsQCA
Lee, Carmen Kar Hang; Tse, Ying Kei; Leung, Eric Ka Ho; … - In: Journal of business research : JBR 181 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10014556536
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How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien; Valette-Florence, Pierre - In: Journal of business research : JBR 181 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
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Customer journey partitioning : a customer-centric conceptualization beyond stages and touchpoints
Reitsamer, Bernd; Becker, Larissa - In: Journal of business research : JBR 181 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014556546