Entrepreneurship education is a rapidly growing field of study in the U.S. and around the world. It is a unique and an intangible subject whereby many instructors adopt different styles and exercises to enhance learning. One of the most effective ways has been through experiential exercises....

Computers today are an essential part of individuals’ lives all around the world; however, these tools are extremely toxic to the environment given the materials used, limited battery life and technological obsolescence. The US and the EU’s policies regarding this and other e-waste differ...

Reports on a study to determine the influence of acculturation in Hispanic, Asian and black communities to US customs and practices regarding direct response purchasing behavior of self‐image projective products. A survey of students attending a western state university was conducted. The...

In the advertising of self‐projective products, marketers have focused on image advertising. However, today advertisers are integrating direct response with image based advertising, in essence, to “get more bang for the buck”. Hence, the purpose of the study was to investigate direct...