Acculturation and direct purchasing behavior among ethnic groups in the US: implications for business practitioners
Year of publication: |
1998
|
---|---|
Authors: | Seitz, Victoria |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 15.1998, 1, p. 23-31
|
Publisher: |
MCB UP Ltd |
Subject: | Acculturation | Consumer behaviour | Direct marketing | Ethnic groups | USA |
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