"Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy …. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial … exploiting corporate heritage? It also aims to discuss the basic principles for achieving a successful marriage between marketing …

Today -- Impact of the Metaverse on Sales and Marketing -- Jump-Start Guides for Businesses in the Metaverse … areas of sales and marketing can specifically unleash their potential within it. Develop a fundamental understanding of the … Understanding the Metaverse and Its Importance for Businesses and Organizations Impact of the Metaverse on the Areas of Marketing …