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Persistent link: https://www.econbiz.de/10010880005
Food systems in developing countries are undergoing a profound transformation characterized by the emergence and expansion of modern retailers and integrated supply chains. Appropriate policies are needed to guide this transformation, presupposing a good understanding of consumer preferences. We...
Persistent link: https://www.econbiz.de/10010880069
Drawing on the Big Middle theory of retail evolution, an analysis of primary survey data on Thai shopping behavior seeks to understand the relative satisfaction of consumers with wet markets and supermarkets, identifying the factors that affect frequency of visit to, and purchase behavior...
Persistent link: https://www.econbiz.de/10010880084
Consumer concerns regarding food safety can have substantial impacts on their consumption patterns. Thus, understanding consumer response to food safety information is important for quantifying consumer response to food safety events, predicting market impacts, and developing appropriate risk...
Persistent link: https://www.econbiz.de/10010880102
This paper investigates the effects of network based individual social capital on the access of rural households to services. In the context of development economics, an innovative data collection approach is used to determine network based social capital. The approach originates from the field...
Persistent link: https://www.econbiz.de/10010880311
been involved in marketing local foods to interested consumers. We study the business strategies that food consumer … versus less intense users of these promotion strategies. Unlike previous studies, the emphasis for this study is on promotion/marketing …
Persistent link: https://www.econbiz.de/10010880351
An emerging concept in strategic management directed at finding new business and value propositions is the framework coined ‘Blue Ocean Strategy’ (BOS) by Kim and Mauborgne, from INSEAD, Fontainebleau. The authors developed the BOS-framework, which comprises of a set of tools, on the basis...
Persistent link: https://www.econbiz.de/10010880532
played by sensory properties in organic market, using a qualitative marketing research technique. Ten in-depth interviews …
Persistent link: https://www.econbiz.de/10010880612
Nanotechnology has tremendous potential in food and agriculture. Few economic studies focused on specific products made using nanotechnology, let alone food or food related products. Using a national choice experiment survey, this analysis examines consumers’ valuations for nano-attributes. As...
Persistent link: https://www.econbiz.de/10010880872
compete for market share, they draw considerable in the food marketing and industrial organization literature. The objective …
Persistent link: https://www.econbiz.de/10010881033