Del Giudice, Teresa; Caracciolo, Francesco; Cicia, Gianni; … - International European Forum on Innovation and System … - 2012
consumers to include in the ancient Chinese culinary culture food products from other countries. A market segmentation of the … Chinese consumers was performed, according their degree of cultural openness towards non-Chinese food, taking into account … questionnaire to 500 Chinese consumers, living in urban areas, including a consumer analysis of the "values" and the "lifestyle …