Purpose – This review article aims to develop an integrating overview of the present status of the theory of corporate social responsibility (CSR) applied in the marketing context and asks whether, to what extent and how the discipline of marketing has addressed CSR....

Purpose – The purpose of the paper is to analyse children's impact on innovation decision making empirically. Design/methodology/approach – This paper is a diary study with 14 parents depicting their experiences with regard to the topic of interest over a period of two weeks. Findings –...

Purpose – Although dysfunctional behaviors by customers is increasingly being recognized by both scholars and practitioners, “illegitimate” complaining, in the form of fraudulent returns by customers, is under‐researched. The aim of this study is to address this gap in extant knowledge...

Purpose – This paper aims to provide an adequate instrument to measure involvement, its antecedents and its impact on behaviours relating to ethical product consumption, using the case of fair trade. Design/methodology/approach – Based on an in‐depth analysis of the involvement literature...

Charging interest on lonas is considered normal business practice. However, today consumers and regulators are taking a close look at interest rates and fees which at times seem unreasonably high. But charging even a reasonable rate of interest has not always been considered morally acceptable....