Bluefin tuna is regarded as a high-quality product in the Japanese market and is characterized by an unusual marketing system by seafood industry standards. Each fish is individually inspected for various quality attributes before being flown to Japan for the fresh tuna market. The first...

This paper contributes to the marketing research literature by proposing an application of hedonic modeling to consumer packaged goods using store scanner data. While other studies have applied hedonic price modeling to CPG, the interpretation of their results might have been flawed. This paper,...