Bayus, Barry; Chintagunta, Pradeep - In: Review of Marketing Science 1 (2003) 1
generation product entry decision of the Defender, as well as the pricing decisions of both firms, are analyzed. Analytical … results are derived by developing a 3-period pricing game, and studying closed-loop policies for a Nash equilibrium. These …. Some empirical support for our analytical results is also provided by pricing data and information on the timing of …