Docters, Rob; Katz, Raul; Bernstein, Jerry; Schefers, Bert - In: Journal of Business Strategy 31 (2010) 3, pp. 29-37
Purpose – This paper aims to describe best practice in pricing strategy for new products and services being introduced … to a market. Design/methodology/approach – A review of introductory pricing patterns across a number of industries shows …. Originality/value – A bad introductory pricing strategy can destroy price levels and destroy a market, not to mention cost a …