Purpose – The purpose of this paper is to substantiate Porter's ideas through multiple case studies of firms in one of Thailand's potential niches – Thai silk. Design/methodology/approach – This study examined upgrading strategies adopted by six companies involved in the production and...

Purpose – The purpose of this paper is to describe data assembled on all registered US investment companies on advisory fees using the NSAR filings and to analyze the impact of the structure of the advisory contracts on the fees paid to mutual funds advisors. This analysis is particularly...

Purpose – The aim of this paper is to highlight successful strategies leaders can use to sustain and grow business during the economic business cycle variation. Design/methodology/approach – Opinions were based on 32 interviews conducted during December‐2010 to November‐2011 with CXO's,...

Purpose This paper aims to identify strategies used by companies during the recent global recession and to investigate the effectiveness of offensive and defensive strategies. It also investigates how these different types of strategies are sequenced. Design/methodology/approach The paper draws...

Purpose The purpose of this research is to trace the development of a major player in the health/wellness direct sales industry in Thailand and draw lessons about growth strategies and approaches in dealing with common entrepreneurial challenges. Design/methodology/approach In preparing the case...

Purpose The purpose of this paper is to stimulate debate about the advantages and disadvantages of incorporating Confucian values in personnel and marketing practices of a manufacturing firm in an ethnically diverse, emerging economy of Southeast Asia. Design/methodology/approach Primary data...

Purpose – This crisis management case aims to detail how Western Digital lost and regained its position as the world's number one hard disk drive fabricator after disastrous flooding at its Thailand facilities in 2011. Design/methodology/approach – In‐depth interviews with Western...

Purpose This paper aims to synthesize the history of bio-refinery in Thailand and analyze the public policy challenges hindering the industry’s growth and development since year 2000. Design/methodology/approach The authors assembled dispersed data on the industry structure, history of...

Purpose – The purpose of this article is to find out if a focus on promoting customer loyalty is a supplier’s best strategy for gaining significant immunity against customer desertions and business losses during recessions? And if not, what are the alternatives? Design/methodology/approach...

Purpose – The purpose of this study was to document the problem‐solving styles of SME entrepreneurs operating in an emerging market. Design/methodology/approach – The authors conducted in‐depth interviews with ten successful company founders around Bangkok, Thailand. The discussion...