The supply shock that hit the Nordic electricity market in 2002-2003 put the market to a severe test. A sharp reduction in inflow to hydro reservoirs during the normally wet months of late autumn pushed electricity prices to unprecedented levels. We take this event as the starting point for...

Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we find an increase of 4%–10% in...

L’objectif de cet article est de développer une échelle de mesure de la confiance du consommateur vis-à-vis d’un marchand Internet. Les données ont été collectées sur un échantillon total de 430 personnes. Deux études ont été réalisées pour construire cet outil de mesure. Les...

Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study explores how less-familiar e-commerce Web sites can use branding alliances and Web site quality to increase the likelihood of initial consumer trust. We use the associative network...

Este artículo analiza diferentes elementos que influyen en el comportamiento de compra del cliente de un supermercado online. Estos elementos están relacionados tanto con aspectos estéticos del sitio web, como con los procesos que tienen lugar en el momento de realizar la compra. A partir de...

Survival of business entities in conditions defined by the information society depends on successful e-commerce. Success of the modern e-commerce is based on relationship marketing, i.e. CRM. Accordingly, the transition from the classic into e-commerce implies, among other, selection of an...

We demonstrate how publicly available ratings of Internet stores can be used to perform actionable importance-performance analysis (IPA). We use a panel of 422 non-food online merchants, which allows us to account for store-specific effects, and therefore obtain better estimates of each...

This paper develops a scale to measure consumer trust towards a web merchant. For this purpose, two studies were carried out. A total of 430 valid observations were used for the scale development. Exploratory and confirmatory factor analyses were performed to assess the psychometric properties...