The aim of this research was to examine the impact of social media marketing activities on brand trust and brand …. This study emphasizes the role of trust as mediating brand loyalty in social media marketing. The implications for …

the link between the potential for brand risk and brand commitment, in order to facilitate customer orientation and brand … correlation between customer orientation and brand loyalty. However, this connection is critical when the two mediating variables … of brand risk and brand commitment are accounted for. Another important finding relates to the values and differences …

various factors related to the perception of value, service quality, brand trust and brand loyalty in the industry of mobile … are the key drivers of brand loyalty. However, other opinions are also presented for their different perspectives and a …