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Apparel firms' corporate social responsibility communications : cases of six firms from an institutional theory perspective
Woo, Hongjoo; Jin, Byoungho - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 37-55
Persistent link: https://www.econbiz.de/10011529178
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Sustainability program brands : platforms for collaboration and co-creation
Scandelius, Christina; Cohen, Geraldine - In: Industrial marketing management : the international … 57 (2016), pp. 166-176
Persistent link: https://www.econbiz.de/10011549603
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Exploring transparency : a new framework for responsible business management
Parris, Denise Linda; Dapko, Jennifer L.; Arnold, … - In: Management decision : MD 54 (2016) 1, pp. 222-247
Persistent link: https://www.econbiz.de/10011459238
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CSR communications strategies through social media and influence on e-reputation : an exploratory study
Dutot, Vincent; Galvez, Eva Lacalle; Versailles, David W. - In: Management decision : MD 54 (2016) 2, pp. 363-389
Persistent link: https://www.econbiz.de/10011459607
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Sustainability marketing myopia : the lack of persuasiveness in sustainability communication
Villarino, Javiera; Font, Xavier - In: Journal of vacation marketing : an international journal 21 (2015) 4, pp. 326-335
Persistent link: https://www.econbiz.de/10011489226
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Corporate social responsibility: communication and activity : research on predictors and outcomes
Weber, Florian - 2016
Persistent link: https://www.econbiz.de/10011504378
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Sustainability as a marketing tool : to be or to appear to be?
Baldassarre, Fabrizio; Campo, Raffaele - In: Business horizons 59 (2016) 4, pp. 421-429
Persistent link: https://www.econbiz.de/10011514829
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Achieving collaboration with diverse stakeholders - the role of strategic ambiguity in CSR communication
Scandelius, Christina; Cohen, Geraldine - In: Journal of business research : JBR 69 (2016) 9, pp. 3487-3499
Persistent link: https://www.econbiz.de/10011514846
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Social identity framing communication strategies for mobilizing social change
Seyranian, Viviane - In: The leadership quarterly : LQ ; an international … 25 (2014) 3, pp. 468-486
Persistent link: https://www.econbiz.de/10010401563
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Doing good by telling stories : emotion in social entrepreneurship communication
Roundy, Philip T. - In: Journal of small business strategy 24 (2014) 2, pp. 41-68
Persistent link: https://www.econbiz.de/10010404522