In this paper, we investigate whether French consumers have modified their preferences towards environmentally-friendly vehicles between 2003 and 2008. We estimate a model of demand for automobiles incorporating both consumers' heterogeneity and CO2 emissions of the vehicles. Our results show...

ENGLISH ABSTRACT:Against the background of the challenge marketers face in influencingconsumer perceptions of brands, this study attempts to assess the effect ofthe senses on the perception of a brand. Perception is the way in whichconsumers interpret the world around them, with the senses as...

Any brand has a specific identity that the company wants to portray to consumers in its targetmarket – its brand identity – what the brand stands for. This is also the case for Oakley, aluxury brand competing in the sports and fashion industries. In essence the brand identity ofa company is...

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Part one of the thesis studies differential diagnosticity towards substantive extrinsic information available in the environment. This research tests the interaction between regulatory focus and availability of extrinsic-substantive information such as consensus information, on the range of...

This paper introduces a new on-demand air service (ODAS) for intercity transportation and develops traveler behavior models to predict the probability of individuals switching from the usual preferred mode of intercity transportation to the new ODAS under a rage of plausible scenarios in terms...

This paper develops behavior models to analyze traveler propensity towards a new “very light jet”-based on-demand air service (ODAS), also labeled air taxi service, with the broader objective of providing guidance for the enabling stakeholders including business operators, policy-makers and...

A survey questionnaire was administered to sixty respondents within the Pioneer Valley to ascertain why consumers choose to purchase eco-labeled coffees, what their understanding of the various eco-labeling certifications and claims are, and whether eco-labeling directly influences their...

The mature market presents challenges to marketers because much of theinformation about the marketplace is based on younger consumers, differing fromolder consumers in many important ways. The research project was commisionedwith two main objectives: to determine what is required to cater for...

The research addresses a gap in the literature regarding the barbecue restaurant industry. Specifically, it examines whether barbecue restaurant operators have a thorough understanding of customer preferences. The research was a mixed methods study: four separate case studies were conducted of...