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Special issue Knowledge management in industrial markets
Lancioni, Richard (contributor) - In: Industrial marketing management : the international … 38,2 (2009)
Persistent link: https://www.econbiz.de/10008636678
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Special issue Organizing and integrating marketing and purchasing in business markets
Tunisini, Annalisa (contributor) - In: Industrial marketing management : the international … 38,8 (2009)
Persistent link: https://www.econbiz.de/10008636688
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Global marketing effectiveness via alliances and electronic commerce in business-to-business markets
Samiee, Saeed (contributor) - In: Industrial marketing management : the international … 37,1 special issue (2008)
Persistent link: https://www.econbiz.de/10008637457
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Marketing of high-tech products, services and innovations
Sarin, Shikhar (contributor) - In: Industrial marketing management : the international … 37,6 (2008)
Persistent link: https://www.econbiz.de/10008637460
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European casebook on managing industrial and business-to-business marketing
Jenster, Per V. (ed.) - 1994
Persistent link: https://www.econbiz.de/10000508500
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High-Tech-Marketing in der Praxis
Schaible, Jörg; Hönig, Armin - 1996 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000565186
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Technologiemarketing : d. Vermarktung von industriellem Wissen unter bes. Berücks. d. Einsatzes von Lizenzen
Mittag, Heiko - 1985
Persistent link: https://www.econbiz.de/10000086041
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Einführung von Innovationen : marktorientierte strategische und operative Aktivitäten als kritische Erfolgsfaktoren
Talke, Katrin - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002913512