European casebook on managing industrial and business-to-business marketing
ed. by Per V. Jenster
| Year of publication: |
1994
|
|---|---|
| Other Persons: | Jenster, Per V. (ed.) |
| Publisher: |
New York, NY [u.a.] : Prentice Hall |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Europa | Europe | EU-Staaten | EU countries | Marketingmanagement | Industrie | Handelsbetrieb | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVII, 444 S Ill., graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | The present volume ... composed mainly of cases written by faculty at the International Institute for Management Development (IMD International) Lausanne, Switzerland |
| ISBN: | 0-13-097148-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000508500