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Purpose – The purpose of the current exploratory study is to examine whether place status (ordinary or prestigious) and place loyalty can be related to personal well being (measured by happiness and self‐esteem). Design/methodology/approach – Data were collected through a field survey with...
Persistent link: https://www.econbiz.de/10014899204
Purpose – The present exploratory study aims to link various fields of inquiry dealing with the consumer experience so as to conceptualise the mall experience and delineate its components. Design/methodology/approach – A total of 119 informants wrote narratives about their mall experience....
Persistent link: https://www.econbiz.de/10014722888
Purpose – The present study aims to investigate the role of brand store image in the context of private and national fashion brands. The study examines two issues: do private brand consumers differ from national brand consumers in their perception of the attributes they value in their store...
Persistent link: https://www.econbiz.de/10014896789
Purpose – The purpose of this paper is two‐fold: first, to identify segments of mall visitors based on the way they perceive mall attributes, their activities and their visiting patterns; second, to examine whether different social groups are characterized by different mall consumption...
Persistent link: https://www.econbiz.de/10014946318