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Total relationship marketing : [marketing management, relationship strategy and CRM approaches for the network economy]
Gummesson, Evert - 2008 - 3. ed.
Persistent link: https://www.econbiz.de/10003686297
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The theory/practice gap in B2B marketing reflections and search for solutions
Gummesson, Evert - In: The journal of business & industrial marketing 29 (2014) 7/8, pp. 619-625
Persistent link: https://www.econbiz.de/10010422021
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2B or not 2B : that is the question
Gummesson, Evert - In: Industrial marketing management : the international … 40 (2011) 2, pp. 190-192
Persistent link: https://www.econbiz.de/10008934070
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Productivity, quality and relationship marketing in service operations : a revisit in a new service paradigm
Gummesson, Evert - In: International journal of contemporary hospitality management 26 (2014) 5, pp. 656-662
Persistent link: https://www.econbiz.de/10010395540
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The marketing of professional services : an organisational dilemma
Gummesson, Evert - In: European journal of marketing : EJM 13 (1979) 5, pp. 308-318
Persistent link: https://www.econbiz.de/10002542240
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Organizing for strategic management : a conceptual model
Gummesson, Evert - In: Long range planning : LRP ; international journal of … 7 (1974) 2, pp. 13-18
Persistent link: https://www.econbiz.de/10002542244
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Productivity, quality and relationship marketing in service operations
Gummesson, Evert - In: Handbuch Dienstleistungsmanagement : von der …, (pp. 851-872). 2001
Persistent link: https://www.econbiz.de/10001599042
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The practical value of adequate marketing management theory
Gummesson, Evert - In: Applying qualitative methods to marketing management …, (pp. 3-31). 2004
Persistent link: https://www.econbiz.de/10001921653
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eCRM and hCRM : martial rivalry or marital bliss?
Gummesson, Evert - In: eCRM - Electronic Customer Relationship Management : …, (pp. 109-127). 2001
Persistent link: https://www.econbiz.de/10001578799
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Internal marketing in the light of relationship marketing and network organizations
Gummesson, Evert - In: Internal marketing : directions for management, (pp. 27-42). 2000
Persistent link: https://www.econbiz.de/10001581413