Internal marketing in the light of relationship marketing and network organizations
Year of publication: |
2000
|
---|---|
Authors: | Gummesson, Evert |
Published in: |
Internal marketing : directions for management. - London [u.a.] : Routledge, ISBN 0-415-21317-7. - 2000, p. 27-42
|
Subject: | Beziehungsmarketing | Relationship marketing | Internationales Marketing | International marketing | Unternehmensnetzwerk | Business network |
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