Purpose of the article: How online shop atmosphere (different background music genre) affects emotional states depending on different product categories; and how the emotional states induced by website atmosphere affect satisfaction with background music, e-shop quality perception and purchase...

Although online stores operate internationally for an already long time, the impact of cultural differences on them only recently gained interest. The aim of this study is to assess the impact of cultural dimensions on loyalty to online stores. It is based on a systematic analysis of 10 core...

Globalization has changed business environment markedly bringing lots of opportunities as well as much confusion, threats and dependency on global markets of the business. One change of business environment can be replaced by the other that is why nobody can state which international expansion...

Globalizacija praplėtė ir pakeitė aplinką, atvėrė įmonėms daugiau galimybių plėtoti veiklą tarptautiniu lygiu. Tuo pačiu atsirado daug painiavos, įvairių grėsmių ir stipri priklausomybė nuo pasaulio rinkų. Vieną pokytį verslo aplinkoje gali keisti kitas, todėl niekas negali...