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Wie Service 2.0 funktioniert
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161
Special issue: Customer engagement
Verhoef, Peter C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008652137
Saved in:
162
The impact of customer community participation on customer behaviors : an empirical investigation
Algesheimer, René
;
Borle, Sharad
;
Dholakia, Utpal M.
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 756-769
Persistent link: https://www.econbiz.de/10008652585
Saved in:
163
Internetbasierte Kommunikationsinstrumente zur Markenprofilierung
Burmann, Christoph
;
Stichnoth, Fabian
;
Becker, Christian
- In:
Social Web im Tourismus : Strategien - Konzepte - …
,
(pp. 363-378)
.
2010
Persistent link: https://www.econbiz.de/10008652749
Saved in:
164
Produktentwicklung mit virtuellen Communities : Kundenwünsche erfahren und Innovationen realisieren
Herstatt, Cornelius
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008655414
Saved in:
165
Organising customers : learning from Big Brother
Fredberg, Tobias
- In:
Long range planning : LRP ; international journal of …
42
(
2009
)
3
,
pp. 320-340
Persistent link: https://www.econbiz.de/10003874217
Saved in:
166
Web 2.0 viel mehr als ein Hype
Bächle, Michael
- In:
Wirtschaftsinformatik & Management : Zeitschrift für …
1
(
2009
)
1
,
pp. 14-18
Persistent link: https://www.econbiz.de/10003877564
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167
Online customers, digital marketing : the CMO-CIO connection
Peterson, Michael
;
Koch, Volkmar
;
Gröne, Florian
;
Vo, …
- In:
Journal of direct, data and digital marketing practice …
11
(
2009/10
)
3
,
pp. 219-221
Persistent link: https://www.econbiz.de/10003941772
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168
Virtual atmospherics : a new key to patient satisfaction
Clark, W. Randy
- In:
Journal of hospital marketing & public relations
20
(
2010
)
1
,
pp. 56-65
Persistent link: https://www.econbiz.de/10003962389
Saved in:
169
Brand community : drivers and outcomes
Sauer, Nicola E.
- In:
Psychology & marketing
27
(
2010
)
4
,
pp. 347-368
Persistent link: https://www.econbiz.de/10003963755
Saved in:
170
Different roles, different strokes : organizing virtual customer environments to promote two types of customer contributions
Nambisan, Satish
;
Baron, Robert A.
- In:
Organization science : a journal of the Institute for …
21
(
2010
)
2
,
pp. 554-572
Persistent link: https://www.econbiz.de/10003964615
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