The impact of customer community participation on customer behaviors : an empirical investigation
Year of publication: |
2010
|
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Authors: | Algesheimer, René ; Borle, Sharad ; Dholakia, Utpal M. ; Singh, Siddharth S. |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 29.2010, 4, p. 756-769
|
Subject: | eBay Inc. | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Online-Handel | Online retailing | Deutschland | Germany |
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