Narrow search
Showing 61 - 70 of 23,878
Cover Image
Measuring and evaluating strategic communications at the Bank of Canada
Portelance, Annie - 2021
A central bank's ability to measure the impact of its communications is nothing less than challenging. This is for several reasons: (i) the general public is a vastly broad audience with varying degrees of knowledge of, interest in and engagement with economics and central banking; (ii) some...
Persistent link: https://www.econbiz.de/10012584290
Cover Image
Effectiveness of value congruent disclosures and firm credibility in mitigating legitimacy threats
O'Neill, J. Jamie; Bondy, Krista; Hang, Haiming - In: Accounting forum 46 (2022) 1, pp. 1-29
Persistent link: https://www.econbiz.de/10012887661
Cover Image
Monetary Policy in the Media
Berger, Helge; Ehrmann, Michael; Fratzscher, Marcel - 2021
, and thus an important factor for its credibility and policy effectiveness. This paper analyses the coverage which ECB …
Persistent link: https://www.econbiz.de/10013317451
Cover Image
Online credibility and digital ethos : evaluating computer-mediated communication
Folk, Moe (contributor); Apostel, Shawn (contributor) - 2013
digital culture and online credibility"--Provided by publisher. … / Natasha Dwyer -- Online credibility and information labor: infrastructure reverberating through ethos / Nathan Johnson … and the Wikipedia project / Ryan McGrady -- Credibility in web search engines / Dirk Lewandowski -- The special case of …
Persistent link: https://www.econbiz.de/10011727629
Cover Image
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema; Sheinin, Daniel A. - In: International journal of internet marketing and … 14 (2020) 2, pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Cover Image
Serving the purpose? : communicating self-serving CSR motives to increase credibility
Zebregs, Anya; Moratis, Lars - In: CSR 2.0 and the new era of corporate citizenship, (pp. 187-208). 2017
Persistent link: https://www.econbiz.de/10011632985
Cover Image
(Un)mögliches Vertrauen in PR : theoretische Grundlagen, Perspektiven und Konfliktlinien
Seidenglanz, René; Hoffjann, Olaf - In: Allmächtige PR, ohnmächtige PR : die doppelte …, (pp. 17-37). 2018
Persistent link: https://www.econbiz.de/10011701959
Cover Image
Gute PR! oder doch böse PR? : Vertrauenswürdigkeitsstrategien der PR
Hoffjann, Olaf - In: Allmächtige PR, ohnmächtige PR : die doppelte …, (pp. 225-246). 2018
Persistent link: https://www.econbiz.de/10011701990
Cover Image
Vertrauen in PR durch Transparenz von PR? : zum Zusammenhang von Vertrauen und Transparenz am Beispiel PR
Seidenglanz, René; Klenk, Volker - In: Allmächtige PR, ohnmächtige PR : die doppelte …, (pp. 287-302). 2018
Persistent link: https://www.econbiz.de/10011702004