Gute PR! oder doch böse PR? : Vertrauenswürdigkeitsstrategien der PR
Year of publication: |
[2018]
|
---|---|
Authors: | Hoffjann, Olaf |
Published in: |
Allmächtige PR, ohnmächtige PR : die doppelte Vertrauenskrise der PR. - Wiesbaden : Springer VS, ISBN 3-658-18454-X. - 2018, p. 225-246
|
Subject: | Öffentlichkeitsarbeit | Public relations | Glaubwürdigkeit | Credibility | Vertrauen | Confidence |
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