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The Effect of Agency Creativity on Campaign Outcomes: The Moderating Role of Market Conditions
Li, Hairong; Dou, Wenyu; Wang, Guangping; Zhou, Nan - In: International journal of advertising : the quarterly … 37 (2008) 4, pp. 109-121
Persistent link: https://www.econbiz.de/10009976378
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Consumer Privacy Concerns and Preference for Degree of Regulatory Control
Okazaki, Shintaro; Li, Hairong; Hirose, Morikazu - In: International journal of advertising : the quarterly … 38 (2009) 4, pp. 63-78
Persistent link: https://www.econbiz.de/10009976412
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Consumer learning and the effects of virtual experience relative to indirect and direct product experience
Daugherty, Terry; Li, Hairong; Biocca, Frank - In: Psychology & marketing 25 (2008) 7, pp. 568-586
Persistent link: https://www.econbiz.de/10008068021
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CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive
Rifon, Nora J.; Choi, Sejung Marina; Trimble, Carrie S.; … - In: Journal of advertising : official publication of the … 33 (2004) 1, pp. 30-42
Persistent link: https://www.econbiz.de/10008117527
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Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads
Edwards, Steven M.; Li, Hairong; Lee, Joo-Hyun - In: Journal of advertising : official publication of the … 31 (2002) 3, pp. 83-96
Persistent link: https://www.econbiz.de/10008118658
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Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence
Li, Hairong; Daugherty, Terry; Biocca, Frank - In: Journal of advertising : official publication of the … 31 (2002) 3, pp. 43-58
Persistent link: https://www.econbiz.de/10008118661
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Measuring the Intrusiveness of Advertisements: Scale Development and Validation
Li, Hairong; Edwards, Steven M.; Lee, Joo-Hyun - In: Journal of advertising : official publication of the … 31 (2002) 2, pp. 37-48
Persistent link: https://www.econbiz.de/10008118828
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Introduction to the Special Section on the Economic Dimensions of Advertising Media Audiences
Wildman, Steven; Li, Hairong; Napoli, Philip - In: Journal of advertising : official publication of the … 35 (2006) 2, pp. 99-100
Persistent link: https://www.econbiz.de/10008126615
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Mobile phones and mobile advertising: an Asian perspective
Li, Hairong; Lee, Ki-Young - In: International journal of internet marketing and … 3 (2006) 2, pp. 177-192
Persistent link: https://www.econbiz.de/10008126749
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THE INTERNET - The Interactive Web: Toward a New Discipline
Li, Hairong - In: Journal of advertising research 51 (2011) 1, pp. 13-27
Persistent link: https://www.econbiz.de/10008993736