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Creative determinants of viral video viewing
Southgate, Duncan; Westoby, Nikki; Page, Graham - In: International journal of advertising : the quarterly … 29 (2010) 3, pp. 349-369
Persistent link: https://www.econbiz.de/10008448188
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The emergence of Generation Z and its impact in advertising : long-term implications for media planning and creative development
Southgate, Duncan - In: Journal of advertising research 57 (2017) 2, pp. 227-235
Persistent link: https://www.econbiz.de/10011709414
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How can mobile be employed most effectively in marketing? Brands need to consider how best to use mobiles' main features to give consumers applications of lasting appeal and value.
Elms, Sue; Southgate, Duncan - In: ADMAP : for decisionmakers in advertising, marketing, … (2009), pp. 16-18
Persistent link: https://www.econbiz.de/10008338364
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Blog of the Month: From art to science
Southgate, Duncan - In: ADMAP : for decisionmakers in advertising, marketing, … (2010), pp. 8-10
Persistent link: https://www.econbiz.de/10008404936
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NEUROSCIENCE - The challenges for neuroscience in ad research - Can neuroscience add anything extra to pre-testing? Not yet, but we'll keep trying.
Page, Graham - In: ADMAP : for decisionmakers in advertising, marketing, … 40 (2005) 8, pp. 36-38
Persistent link: https://www.econbiz.de/10006750683
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Corporate Reputation: What Do Consumers Really Care About?
Page, Graham; Fearn, Helen - In: Journal of advertising research 45 (2005) 3, pp. 305-313
Persistent link: https://www.econbiz.de/10006499577
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Focus: Neuromarketing - Neuroscience can add insight when used with conventional research - Can brain imaging ever replace subjective research with objective measurement of brands'...
Page, Graham; Brown, Millward - In: ADMAP : for decisionmakers in advertising, marketing, … (2010), pp. 14-16
Persistent link: https://www.econbiz.de/10008372423
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Comments -- Neuroscience and advertising research
Plessis, Erik du; Page, Graham; Raymond, Jane - In: International journal of advertising : the quarterly … 26 (2007) 1, pp. 129-134
Persistent link: https://www.econbiz.de/10008125847
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BRANDS AND BRANDING - Making the most of your brands - What happens to brands over time? The typical life cycle? Actually, no. WIPP's Brandz study shows where different types of br...
Page, Graham - In: ADMAP : for decisionmakers in advertising, marketing, … 37 (2002) 10, pp. 35-38
Persistent link: https://www.econbiz.de/10006765727
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Corporate Reputation: What Do Consumers Really Care About?
PAGE, GRAHAM; FEARN, HELEN - In: Journal of Advertising Research 45 (2005) 03, pp. 305-313
Persistent link: https://www.econbiz.de/10005425147