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Customer's perceived benefits of interacting in a virtual brand community in China
Wang, Yonggui; Chan, S Fiona; Yang, Zhilin - In: Journal of electronic commerce research : JECR 14 (2013) 1, pp. 49-66
Persistent link: https://www.econbiz.de/10010160026
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Understanding Asian business strategy: Modeling institution-based legitimacy-embedded efficiency
Yang, Zhilin; Su, Chenting - In: Journal of business research : JBR 66 (2013) 12, pp. 2369-2374
Persistent link: https://www.econbiz.de/10010181274
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Customers' perceptions of online retailing service quality and their satisfaction
Jun, Minjoon; Yang, Zhilin; Kim, Daesoo - In: International journal of quality & reliability management 21 (2004) 8, pp. 817-840
Persistent link: https://www.econbiz.de/10006364825
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Brand Choice of Older Chinese Consumers
Yang, Zhilin; Zhou, Nan; Chen, Jie - In: Journal of international consumer marketing 17 (2005) 4, pp. 65-82
Persistent link: https://www.econbiz.de/10007096831
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Online service quality dimensions and their relationships with satisfaction: A content analysis of customer reviews of securities brokerage services
Yang, Zhilin; Fang, Xiang - In: International journal of service industry management : IJSIM 15 (2004) 3-4, pp. 302-331
Persistent link: https://www.econbiz.de/10007100453
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Online service quality dimensions and their relationships with satisfaction: A content analysis of customer reviews of securities brokerage services
Yang, Zhilin; Fang, Xiang - In: International journal of service industry management : IJSIM 15 (2004) 3, pp. 302
Persistent link: https://www.econbiz.de/10007101446
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I Read About It Online... - Web-based product reviews provide a wealth of information for marketers.
Yang, Zhilin; Peterson, Robin T. - In: Marketing research : a magazine of management and … 15 (2003) 4, pp. 26-32
Persistent link: https://www.econbiz.de/10007103247
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Services quality dimensions of Internet retailing: an exploratory analysis
Yang, Zhilin; Peterson, Robin T.; Cai, Shaohan - In: The journal of services marketing 17 (2003) 6-7, pp. 685-700
Persistent link: https://www.econbiz.de/10007103662
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Customer perceived value, satisfaction, and loyalty: The role of switching costs
Yang, Zhilin; Peterson, Robin T. - In: Psychology & marketing 21 (2004) 10, pp. 799-822
Persistent link: https://www.econbiz.de/10006962593
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Relational ties or customized contracts? An examination of alternative governance choices in China
Zhou, Kevin Zheng; Poppo, Laura; Yang, Zhilin - In: Journal of international business studies : JIBS ; a … 39 (2008) 3, pp. 526
Persistent link: https://www.econbiz.de/10007984693