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When salespeople harbor negative stereotypes of their corporate headquarters : how harmful is it and how can it be avoided
Homburg, Christian; Wieseke, Jan; Lukas, Bryan A.; … - 2010
Persistent link: https://www.econbiz.de/10008933748
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When should the customer really be king? : on the optimum level of salesperson customer orientation in sales encounters
Homburg, Christian; Müller, Michael; Klarmann, Martin - 2010
Persistent link: https://www.econbiz.de/10008933750
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When should the customer really be king? : on the optimum level of salesperson customer orientation in sales encounters
Homburg, Christian; Müller, Michael; Klarmann, Martin - In: Journal of marketing 75 (2011) 2, pp. 55-74
Persistent link: https://www.econbiz.de/10008935843
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When does salespeople's customer orientation lead to customer loyality? :the differential effects of relation and functional customer orientation
Homburg, Christian; Müller, Michael; Klarmann, Martin - 2010
Persistent link: https://www.econbiz.de/10008937919
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When does brand awareness in business markets really pay off?
Homburg, Christian; Klarmann, Martin; Schmitt, Jens - 2010
Persistent link: https://www.econbiz.de/10008938931
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What drives key informant accuracy?
Homburg, Christian; Klarmann, Martin; Reimann, Martin; … - In: Journal of marketing research : JMR 49 (2012) 4, pp. 594-608
Persistent link: https://www.econbiz.de/10009580796
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Qualitative Untersuchung von Organisationsstrukturen
Homburg, Christian; Jensen, Ove - In: Qualitative Marktforschung : Konzepte - Methoden - Analysen, (pp. 1063-1079). 2009
Persistent link: https://www.econbiz.de/10003827471
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Satisfaction, complaint, and the stock value gap
Luo, Xueming; Homburg, Christian - In: Journal of marketing 72 (2008) 4, pp. 29-43
Persistent link: https://www.econbiz.de/10003746961
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Willkommen zurück! : Kundenrückgewinnung
Homburg, Christian; Fürst, Andreas; Sieben, Frank - In: Vertrieb : Verkäufer führen - Umsatz machen, (pp. 58-66). 2009
Persistent link: https://www.econbiz.de/10003841344
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Theoretische Perspektiven zur Kundenzufriedenheit
Homburg, Christian; Stock-Homburg, Ruth - In: Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen, (pp. 17-52). 2016
Persistent link: https://www.econbiz.de/10011408686