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Psychic Ads : Identifying Students for Higher Education by Analysing Google Trends Time Series for Targeted Advertising on Google Adwords

N., Kavya; Rai, Nishita; Ahmed, Mohsin - 2015

In this paper we show how an Institute of Higher Education can predict future MBA students for targeted advertising by …

Persistent link: https://www.econbiz.de/10014136023

Different strokes for different folks : why different user groups participate in online social media

Foster, Mary K.; Francescucci, Anthony; West, Bettina C. - In: International journal of internet marketing and … 7 (2012) 2, pp. 103-119

Persistent link: https://www.econbiz.de/10009535761

Kundenorientierte Internationalität in MBA-Programmen : Ergebnisse von Latent-Class-Conjoint-Analysen

Dammer-Henselmann, Monika - 2011 - 1. Aufl.

Persistent link: https://www.econbiz.de/10013427340

Is brand loyalty really present in the children's market? : a comparative study from Indonesia, Portugal, and Brazil

Haryanto, Jony Oktavian; Moutinho, Luiz; Coelho, Arnaldo - In: Journal of business research : JBR 69 (2016) 10, pp. 4020-4032

Persistent link: https://www.econbiz.de/10011553877

Gratitude and its drivers within higher education

Cownie, Fiona - In: Journal of marketing for higher education 27 (2017) 2, pp. 290-308

Persistent link: https://www.econbiz.de/10011794862

Influence of undergraduate experience on alumni loyalty to their alma mater in the Tanzania's higher education context

Bwemelo, Gordian Stanslaus; Magasi, Chacha - 2022

Persistent link: https://www.econbiz.de/10013397890

Marketing of higher education institutes through the creation of positive learning experiences : analyzing the role of teachers' caring behaviors

Khanna, Monica; Jacob, Isaac; Chopra, Anjali - In: Journal of marketing for higher education 34 (2024) 1, pp. 116-135

Persistent link: https://www.econbiz.de/10014566950

Effect of student perceived service quality on student satisfaction, loyalty and motivation in Indian universities : development of HiEduQual

Annamdevula, Subrahmanyam; Bellamkonda, Raja Shekhar - In: Journal of modelling in management 11 (2016) 2, pp. 488-517

Persistent link: https://www.econbiz.de/10011529513

Building students' loyalty in private higher education institutions : activities for competitiveness

Gunarto, Muji; Hurriyati, Ratih; Disman; Wibowo, Lili Adi - In: International journal of education economics and development 9 (2018) 4, pp. 394-410

Persistent link: https://www.econbiz.de/10011977821

The relationship between identification and loyalty in a public university : are there differences between (the perceptions) professors and graduates?

Cachón Rodríguez, Gabriel; Prado Román, Camilo; … - In: European research on management and business economics 25 (2019) 3, pp. 122-128

This study analyses the relationship between identification and loyalty and also compares the perceptions of two groups of key stakeholders (professors and graduates) of a public institution of higher education, as mechanisms to gain competitiveness against private institutions. To carry out...

Persistent link: https://www.econbiz.de/10012120130