Showing 105,361 - 105,370 of 106,365
Purpose – The purpose of the study is to examine the personal, situational and socio‐demographic factors influencing consumer information search strategies whilst Christmas shopping in a religiously‐diverse Middle Eastern country: Lebanon. Design/methodology/approach – A structured...
Persistent link: https://www.econbiz.de/10014803545
Purpose – For most frequently purchased packaged goods distributed in the super‐hypermarket channel, the store is where … a manufacturer's brand can develop its image and its evaluation through an informal control on the purchase experience …. Yet, for brands in this sector, better controlled in‐store purchase experiences can lead to enhance brand perceived value …
Persistent link: https://www.econbiz.de/10014803549
Purpose – The purpose of this paper is to investigate whether consumer supermarket satisfaction is influenced by the mere composition of consumers' preference structure, as opposed to more widespread approaches where consumer satisfaction is regarded as the degree to which consumer...
Persistent link: https://www.econbiz.de/10014803550
Purpose – The purpose of this paper is to examine the relationship between primary product network size and the sales of complementary products, and to suggest customer characteristics moderating this relationship. Design/methodology/approach – A panel dataset in the online video game...
Persistent link: https://www.econbiz.de/10014803551
Purpose – Baby boomers (people born between 1946 and 1964) are approaching retirement and there is concern about their preparation for their future health and wellbeing. Food shopping is likely to play a major role in their future lives. The purpose of this paper is to examine their reasons...
Persistent link: https://www.econbiz.de/10014803552
Purpose – The purpose of this study is to propose a model of e‐shopping continuance intentions that incorporates the revised technology acceptance model and expectation confirmation theory and evaluates the expanded model in a new context: Saudi Arabia. Design/methodology/approach – The...
Persistent link: https://www.econbiz.de/10014803554
Purpose – This study seeks to examine the effects product presentation types on consumer's perceived risk reduction about apparel attributes (i.e. silhouette, colour, texture, and fit), and the effect of 3D virtual models' body shapes on consumer's perceived risk reduction about apparel fit....
Persistent link: https://www.econbiz.de/10014803556
Purpose – A person's optimum stimulation level (OSL) reflects one's desired level of environmental stimulation and predisposition to act in the presence of environments. The purpose of this paper is to propose a comprehensive model, which illustrates that consumers with different levels of OSL...
Persistent link: https://www.econbiz.de/10014803557
used by firms in order to improve interaction with customers and to reinforce brand loyalty and equity. The main aim of the …
Persistent link: https://www.econbiz.de/10014803558
Purpose – The purpose of this paper is to examine young female consumers' purchase behaviours related to non‐food fair trade products. Interrelationships among beliefs, attitudes, perceived behavioural control, and purchase intentions in regard to fair trade products were examined within a...
Persistent link: https://www.econbiz.de/10014803559