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Persistent link: https://www.econbiz.de/10012660432

What shapes adolescents' attitudes toward luxury brands? : the role of self-worth, self-construal, gender and national culture

Bakir, Aysen; Gentina, Élodie; Gil, Luciana de Araujo - In: Journal of retailing and consumer services 57 (2020), pp. 1-12

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A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults

Garczarek-Bąk, Urszula; Szymkowiak, Andrzej; Gaczek, Piotr - In: The journal of brand management : an international journal 28 (2021) 2, pp. 171-185

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Brand display magnitudes and young children's brand recognition

Wang, Shasha; Japutra, Arnold - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 1, pp. 19-27

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Brand loyalty versus brand switching : revisiting the concept from young consumers' perspective

Ali, Aasir; Muhammad, Arshad Khushi; Rasheed, Muhammad … - In: The Lahore journal of business 8 (2019/2020) 2, pp. 129-154

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Adolescents' perceived brand deprivation stress and its implications for corporate and consumer well-being

Albrecht, Carmen-Maria; Sauer, Nicola E.; Sprott, David E. - In: Psychology & marketing 34 (2017) 8, pp. 807-822

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Chinese young consumers' brand loyalty toward sportswear products : a perspective of self-congruity

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The effect of plain packaging format in cigarette labeling on smoking intent and brand likability among young non-smokers in Macau

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Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach

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Measuring Youth Perceptions in the Direction of Brands on Digital Media Using Netnography

Farooqi, Raheel - 2021

This study explores and observe the motivations of youth in digital culture which influence them to follow and interact … with brands on digital media through netnography. This technique try to adopt patron notion of youth in digital culture … which influence them for youth follow brands official pages for the purpose of being up to date with brands offerings for …

Persistent link: https://www.econbiz.de/10014087444