This study investigates whether service quality, customer expectation, perceived value, and customer satisfaction have significantly positive impacts on purchase intention in the Vietnam's low cost carrier (LCC) industry. The mediating role of customer satisfaction is also examined. Some of our...

Although targeted price promotions are becoming increasingly common in the marketplace, relatively little is known about how deal recipients respond to customized pricing offers. The authors investigate the role of a sales promotion characteristic that has received little attention in the...

Consumer responses to clearance sales, both in terms of consumer satisfaction with the decision process and in terms of subsequent store choice behavior, are explored in the paper through four controlled experiments conducted involving clearance sales in a consumer choice and decision...

Price-matching guarantees (PMGs) are offered in a wide array of product categories in retail markets. PMGs offer consumers the assurance that, should they find a lower price elsewhere within a specified period after purchase, the retailer will match that price and refund the price difference....

Low-waste packaging may imply an inconvenience to consumers and cause firms to offer a compensating price discount. For example, Starbucks' “Take the Mug Pledge” campaign provides a 10-cent discount for customers who purchase coffee without a standard cup (i.e., customers provide their own...