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President Brand and his times
Barlow, Trafford B. - 1972
Persistent link: https://www.econbiz.de/10001879308
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How brand names affect the price setting of carmakers producing twin cars?
Lado Coustré, Nora; Licandro, Omar; Pérez García, … - 2003
Persistent link: https://www.econbiz.de/10001883133
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Which brands gain share from which brands? : Inference from store-level scanner data
Oest, Rutger van; Franses, Philip Hans; Ooms, Marius - 2003
Persistent link: https://www.econbiz.de/10001883843
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Wirkungen des Co-Brandings : Erkenntnisse durch Mastertechnikpluralismus
Baumgarth, Carsten - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001884902
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Markenwert und Markenwertermittlung : eine systematische Modelluntersuchung und -bewertung
Bentele, Günter; Buchele, Mark-Steffen; Hoepfner, Jörg; … - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001852394
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The relative importance of actual and potential competition : empirical evidence from the pharmaceuticals market
Bergman, Mats A.; Rudholm, Niklas - In: The journal of industrial economics 51 (2003) 4, pp. 455-467
Persistent link: https://www.econbiz.de/10001857280
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Modeling innovation diffusion process with brand-level competition : an application to ADSL market in Japan
Nakajima, Nozomi; Chen, Jian - In: Ōsaka Daigaku keizaigaku 53 (2003) 3, pp. 307-322
Persistent link: https://www.econbiz.de/10001949739
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Certification de la qualité par une AOC : un modèle d'analyse
Chambolle, Claire; Giraud-Héraud, Eric - In: Economie & prévision : EP (2003) 3, pp. 83-91
Persistent link: https://www.econbiz.de/10001952166
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Der "Double-Agent-Approach" in der Konsumgüterdistribution - Die Verschiebung des "strategischen Machtgefälles" zwischen Markenartikelindustrie und Handel durch die zunehmende Vert...
Olbrich, Rainer - In: Handelsforschung 16 (2002), pp. 113-132
Persistent link: https://www.econbiz.de/10001960587
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On the economics of branded open supply
Marvel, Howard P. - In: International journal of the economics of business 10 (2003) 2, pp. 213-223
Persistent link: https://www.econbiz.de/10001961998