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Content Analysis of O.R. Job Advertisements to Infer Required Skills
Sodhi, ManMohan S.; Son, Byung-Gak - 2010
The paper presents an empirical method to infer employers’ requirements of operational research (O.R.) skills by analyzing the text of online job ads using content analysis. The method entailed collecting more than a thousand job ads from online sources, creating a hierarchy of sets of...
Persistent link: https://www.econbiz.de/10014044968
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High-tech marketing communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.; Scheiner, Christian Willi; … - In: International journal of business environment : IJBE 6 (2014) 4, pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
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How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos; Meurs, Frank van; Heuvel, Jauke van den; … - In: Journal of global marketing 33 (2020) 1, pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
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Advertising anxiety : Lucozade narratives in the 1939 newspaper promotion campaign
Lyon, Phil - In: History of retailing and consumption 10 (2024) 2, pp. 168-186
Persistent link: https://www.econbiz.de/10015048041
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Preliminary investigation of the communication effects of "taboo" themes in advertising
Sabri, Ouidade - In: European journal of marketing : EJM 46 (2012) 1/2, pp. 215-236
Persistent link: https://www.econbiz.de/10009514982
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Advertising of marketing research services to marketers
Arambewela, Rodney; Polonsky, Michael Jay - In: Journal of international marketing and marketing research 36 (2011) 2, pp. 59-74
Persistent link: https://www.econbiz.de/10009232305
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Exploring textual modes, imagery and claims in B to B and B to C print advertising
Gilliam, David A.; Muñoz, Justin R.; Jiménez, Fernando R. - In: Journal of business-to-business marketing 28 (2021) 3, pp. 223-245
Persistent link: https://www.econbiz.de/10012802184
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Financial inducements : growth in DTC magazine advertisements
Good, Megan C. - In: Services marketing quarterly 41 (2020) 4, pp. 306-321
Persistent link: https://www.econbiz.de/10012607276
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Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
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Disconnection : Advertising and Editorial Content in the Housewives League Magazine 1913-1916
Mironesco, Monique - 2010
farmers as producers, the advertising in the magazine itself tends to push processed foods such as condensed or powdered milk … editorial and advertising content of the Housewives League Magazine …
Persistent link: https://www.econbiz.de/10013145644