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Die Wirkung der Werbeinhalte v...
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94
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94
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90
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87
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86
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75
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74
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71
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70
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69
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65
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63
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63
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62
Good, Darrel L.
61
Han, Heesup
59
Hunt, Shelby D.
57
Kirchgeorg, Manfred
53
Tomczak, Torsten
53
Baker, Michael John
52
Franses, Philip Hans
51
Jabbar, Mohammad A.
51
Reinecke, Sven
50
Armstrong, Gary
49
Jayne, Thomas S.
49
Kozak, Metin
49
Malhotra, Naresh K.
49
Pechlaner, Harald
49
Zerres, Michael P.
48
Brown, Stephen
46
Kuß, Alfred
46
Backhaus, Klaus
45
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43
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Tourism management : research, policies, practice
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SpringerLink / Bücher
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Journal of Food Distribution Research
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Industrial marketing management : the international journal for industrial and high-tech firms
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European journal of marketing : EJM
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
169
Springer eBook Collection
167
Psychology & marketing
163
Journal of vacation marketing : an international journal
162
Europäische Hochschulschriften / 5
161
Journal of marketing management : MM
150
Marketing theory
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Journal of hospitality marketing & management
143
International journal of contemporary hospitality management
136
Journal of retailing and consumer services
133
Management Science
132
Journal of destination marketing & management
131
Journal of Agricultural and Applied Economics
130
Tourism planning & development
129
Journal of promotion management : JPM
128
Journal of historical research in marketing
126
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
120
Journal of marketing
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Journal of the Academy of Marketing Science
117
International journal of hospitality management
115
Journal of marketing research : JMR
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Springer eBook Collection / Business and Economics
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Management science : journal of the Institute for Operations Research and the Management Sciences
101
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ECONIS (ZBW)
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RePEc
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BASE
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169
OLC EcoSci
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date (oldest first)
1
Impact of the perceived image of celebrity endorsers on tourists' intentions to visit
Van der Veen, Robert
;
Song, Haiyan
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
2
,
pp. 211-224
Persistent link: https://www.econbiz.de/10010254353
Saved in:
2
A systematic comparison of first-time and repeat visitors via a two-phase online survey
Li, Xiang
;
Cheng, Chia-Kuen
;
Kim, Hyounggon
;
Petrick, …
- In:
Tourism management : research, policies, practice
29
(
2008
)
2
,
pp. 278-293
Persistent link: https://www.econbiz.de/10003695979
Saved in:
3
Touristische Beschilderung in Deutschland und Österreich : Wahrnehmung, Effekte, Entscheidungsverhalten
Groß, Sven
(
ed.
)
-
2024
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10014490079
Saved in:
4
Marketing
of tourism experiences
Scott, Noel
(
ed.
);
Laws, Eric
(
contributor
); …
-
2010
-
1. publ.
Persistent link: https://www.econbiz.de/10003898675
Saved in:
5
Klima. Wandel.
Wintersport
: Auswirkungen des Klimawandels auf Destinationen und das Verhalten von Winter(sport)touristen in Bayern
Witting, Maximilian
-
2021
Persistent link: https://www.econbiz.de/10013165420
Saved in:
6
"Winter sports under a summer sun" : the
marketing
of Sun Valley ski resort in the 1930s
Esson, Dylan J.
- In:
Journal of historical research in marketing
4
(
2012
)
4
,
pp. 554-577
Persistent link: https://www.econbiz.de/10009683209
Saved in:
7
Bestimmungsfaktoren für die Destinationswahl im Wintersporttourismus deutscher Mittelgebirge
Hodeck, Alexander
;
Hovemann, Gregor
- In:
Wirtschaftsfaktor Sporttourismus : …
,
(pp. 159-165)
.
2017
Persistent link: https://www.econbiz.de/10011644218
Saved in:
8
Winter tourism in Germany is much more than skiing! : consumer motives and implications to Alpine destination
marketing
Bausch, Thomas
;
Unseld, Carolin
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
3
,
pp. 203-217
Persistent link: https://www.econbiz.de/10011912172
Saved in:
9
The future of alpine tourism between sports and alpine wellness
Peters, Mike
;
Steinhauser, Carolin
;
Jochum, Bernhard
- In:
Sport and tourism : 53st congress 2003, Athens, Greece
,
(pp. 43-63)
.
2003
Persistent link: https://www.econbiz.de/10002108727
Saved in:
10
Perceived destination image : an image model for a winter sports destination and its effect on intention to revisit
Hallmann, Kirstin
;
Zehrer, Anita
;
Müller, Sabine
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010474694
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