Impact of the perceived image of celebrity endorsers on tourists' intentions to visit
Robert van der Veen and Haiyan Song
| Year of publication: |
2014
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|---|---|
| Authors: | Van der Veen, Robert ; Song, Haiyan |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 53.2014, 2, p. 211-224
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| Subject: | celebrity endorsement | destination marketing | print advertisements | structural equation modeling | Tourismusforschung | Tourism research | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Printwerbung | Print advertising | Markenimage | Brand image | Strukturgleichungsmodell | Structural equation model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010254353