This study of 429 United States pleasure visitors to Canada demonstrates that research based on personal values can be fruitfully applied to the segmentation of international tourism markets. The relative importance attached by a visitor to 16 attributes which describe the touristic...

Cultural factors have tremendous impact on cross‐national communication, and it is in the area of cross‐cultural communications that most blunders in international marketing occur. Using Hofstede′s four discussions of culture, this article provides a generalisable framework to assess the...

The relationships between organisational characteristics, export marketing strategy, and export performance are examined. Based on a ationwide survey of United States exporting firms, it is shown that exporters who are committed to exporting and are formally trained in international business...

Twenty‐nine per cent of US exporters to the Asia‐Pacific region reported that their exclusive/sole agents were experiencing problems with parallel imports. Nearly 41 per cent of the US exporters surveyed had experienced parallel distribution problems in the past. Exporters to the...

The purpose of this study was to explore relationships between textile and apparel manufacturers in India and the United States. Results of the survey indicated that respondents differed significantly on perceptions of industry opportunities and problems in their respective countries....

A field investigation of 35 US international trade intermediaries reveals that, in response to various environmental factors, the intermediaries have made changes in the products they handle, the markets they serve, and the services they provide. They have also moved away from a pure...

Reports a survey of 352 Canadian exporters regarding their use of intermediaries in exporting endeavours. Contrasts results with results obtained from other studies involving 394 American exporters. Tests hypotheses regarding the effect of product type, export sales volume and ational exporting...

Reports the results of a study that examined industrial salespeople′s perceptions of organizational fairness (a measure of perceived equity) across the United States, Japan and Korea. Prior research has found that employees′ perceived equity is associated with several job‐related...

Focuses on the relationship between managerialattitudes towards exporting and exporting behaviour. A basic premiss is that the widely held assumption of a positive relationship between managerial attitudes and behaviour in exporting does not hold true in all circumstances, implying that in some...

More than 2,000 Korean and US television commercials were analysed to determine how soon, how long and how many times the brand, company ame and product are presented. These variables represent important decisions that must be made by those who create television commercials. Significant...