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The effect of "green" messages on brand purchase and brand rejection

Wheeler, Meagan; Sharp, Anne; Nenycz-Thiel, Magda - In: Australasian marketing journal 21 (2013) 2, pp. 105-110

Persistent link: https://www.econbiz.de/10009745860

The role of ad-evoked consumption visions in predicting brand attitudes : a relevancy principle model

Chang, Chingching - In: Psychology & marketing 29 (2012) 12, pp. 956-967

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Advertising effectiveness on brand judgment and consumer preference in purchasing decision in Pakistan

Latif, Abdul; Seyd, Anwar Ali Shah G.; Halepoto, Ali Hassan - 2012

The research investigates the advertising effectiveness on brand judgment and consumer preferences in Pakistan … outcomes may be carried over to associated ads and brand judgments. This paper has also aligned social identity theory with the … integrated tradition of understanding gender. The results show that advertising has positive impact on brand judgment …

Persistent link: https://www.econbiz.de/10009712729

Consumer response to point of purchase advertising for local brands

Collart, Alba J.; Palma, Marco A.; Carpio, Carlos E. - In: Journal of agricultural and applied economics 45 (2013) 2, pp. 229-242

Persistent link: https://www.econbiz.de/10009757133

From endorsement to celebrity co-branding : personality transfer

Ambroise, Laure; Pantin-Sohier, Gaëlle; … - In: The journal of brand management : an international journal 21 (2014) 4, pp. 273-285

Persistent link: https://www.econbiz.de/10010362940

Effects of advertising-evoked vicarious nostalgia on brand heritage

Merchant, Altaf; Rose, Gregory - In: Journal of business research : JBR 66 (2013) 12, pp. 2619-2625

Persistent link: https://www.econbiz.de/10010233136

How to influence the brand attitude of the audience by micro-films

Yu, Hueiju; Chang, Yu-ting - In: Journal of promotion management : JPM 19 (2013) 5, pp. 674-686

Persistent link: https://www.econbiz.de/10010233239

Brand trait transference : when celebrity endorsers acquire brand personality traits

Arsena, Ashley; Silvera, David H.; Pandelaere, Mario - In: Journal of business research : JBR 67 (2014) 7, pp. 1537-1543

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Framing and involvement effects on consumers' brand choice

Gamliel, Eyal; Herstein, Ram; Abrantes, José Luís; … - In: EuroMed journal of business 8 (2013) 2, pp. 117-133

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Comparative advertising : citing or not the leading brand and its price

Dianoux, Christian; Herrmann, Jean-Luc; Zeitoun, Helen - In: The journal of consumer marketing 30 (2013) 4, pp. 345-354

Persistent link: https://www.econbiz.de/10009788904