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101
Putting one-to-one marketing to work : personalization, customization, and choice
Arora, Neeraj
;
Dreze, Xavier
;
Ghose, Anindya
;
Hess, James D.
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 305-321
Persistent link: https://www.econbiz.de/10003774342
Saved in:
102
Interaktive Wertschöpfung : Open Innovation, Individualisierung und neue Formen der Arbeitsteilung
Reichwald, Ralf
;
Piller, Frank T.
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003156723
Saved in:
103
Fabrikplanung für die standortübergreifende Kostensenkung bei marktnaher Produktion
Wagner, Wolfgang
-
2006
Persistent link: https://www.econbiz.de/10003288087
Saved in:
104
Mass customization : implementing the emerging paradigm for competitive advantage
Kotha, Suresh
-
2006
Persistent link: https://www.econbiz.de/10003349189
Saved in:
105
Vom Ideenwettbewerb zum externen Vorschlagswesen - internetbasierte Integration von Kunden in den Innovationsprozess bei adidas
Walcher, Dominik
- In:
Kundenintegration und Kundenbindung : wie Unternehmen …
,
(pp. 19-30)
.
2009
Persistent link: https://www.econbiz.de/10003835256
Saved in:
106
Customization Index: evaluating the flexibility of operations in a mass customization environment
Welborn, Cliff
- In:
The ICFAI University journal of operations management : IJOM
8
(
2009
)
2
,
pp. 6-13
Persistent link: https://www.econbiz.de/10003887209
Saved in:
107
Handling variability in mass customization of software family product
Ma, Jianhong
;
Tan, Runhua
- In:
Knowledge enterprise: intelligent strategies in product …
,
(pp. 996-1001)
.
2006
Persistent link: https://www.econbiz.de/10003408535
Saved in:
108
Mass customization in telecom business : from strategy to implementation
Paulsen, Pascal
-
2005
Persistent link: https://www.econbiz.de/10003427185
Saved in:
109
Integrated vehicle configuration system : connecting the domains of mass customization
Helo, P. T.
;
Xu, Q. L.
;
Kyllönen, S. J.
;
Jiao, R. J.
- In:
Computers in industry : an international journal
61
(
2010
)
1
,
pp. 44-52
Persistent link: https://www.econbiz.de/10003920485
Saved in:
110
Mass customization and system development : case findings from the packaging industry
Kotri, Andrus
;
McKenzie, Brent
- In:
Baltic journal of management
5
(
2010
)
1
,
pp. 100-117
Persistent link: https://www.econbiz.de/10003940107
Saved in:
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