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Customer relationship vulnerability : a new concept in relationship marketing
Cénophat, Sadrac - 2018
Persistent link: https://www.econbiz.de/10011885009
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The opportunity to improve psychological competences of project managers in international businesses
Rodríguez-Rivero, Rocío; Ortiz-Marcos, Isabel; … - In: Psychology & marketing 35 (2018) 2, pp. 150-159
Persistent link: https://www.econbiz.de/10011970164
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Credit lender-borrower relationship in the credit card market : implications for credit risk management strategy and relationshipmarketing
Oh, Joon-Hee; Johnston, Wesley J. - In: International business review : the official journal of … 23 (2014) 6, pp. 1086-1095
Persistent link: https://www.econbiz.de/10010485050
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Giving behaviors in Indonesia : motives and marketing implications for Islamic charities
Kasri, Rahmatina Awaliah - In: Journal of Islamic marketing : JIMA 4 (2013) 3, pp. 306-324
Persistent link: https://www.econbiz.de/10010190098
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The role of WOM and dynamic capability in B2B transactions
Kim, Hyekyoung - In: Journal of research in interactive marketing : … 8 (2014) 2, pp. 84-101
Persistent link: https://www.econbiz.de/10010387379
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Liquid consumption and Islam : The Continual Drift Adjustment (CDA) framework
Allayarova, Nilufar; Kadirov, Djavlonbek; Krisjanous, Jayne - In: Journal of Islamic marketing 15 (2024) 1, pp. 101-123
Persistent link: https://www.econbiz.de/10014451909
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The service dominant logic of marketing : dialog, debate, and directions
Lusch, Robert F. (contributor) - 2006
Persistent link: https://www.econbiz.de/10004280580
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Customers are people ... : the human touch
MacKean, John - 2003
Persistent link: https://www.econbiz.de/10004713276
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Relationship $elling
Owens, Orv - 2002 - New ed.
Persistent link: https://www.econbiz.de/10004714497
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Relationship marketing : exploring relational strategies in marketing
Egan, John - 2004 - 2. ed.
Persistent link: https://www.econbiz.de/10004420115