The role of WOM and dynamic capability in B2B transactions
Year of publication: |
2014
|
---|---|
Authors: | Kim, Hyekyoung |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 8.2014, 2, p. 84-101
|
Subject: | Relationship marketing | B2B marketing | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Dynamische Kompetenzen | Dynamic capabilities |
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