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Executive Summaries - Legal and Social Safeguards Against Opportunism in Exchange
Achrol, Ravi S.; Gundlach, Gregory T. - In: Journal of retailing 75 (1999) 1, pp. 107-124
Persistent link: https://www.econbiz.de/10006626894
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Exchange Interdependence and Interfirm Interaction: Research in a Simulated Channel Setting
Gundlach, Gregory T.; Cadotte, Ernest R. - In: Journal of marketing research : JMR 31 (1994) 4, pp. 516-532
Persistent link: https://www.econbiz.de/10006687029
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Does "Bait and Switch" Really Benefit Consumers? Advancing the Discussion ... - This colloquy is not quite over: Further analysis still indicates that bait and switch is bad for co...
Wilkie, William L.; Mela, Carl F.; Gundlach, Gregory T. - In: Marketing science : the marketing journal of the … 17 (1998) 3, pp. 290
Persistent link: https://www.econbiz.de/10006916287
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Does "Bait and Switch" Really Benefit Consumers? - This paper disputes the conclusions offered by Gerstner and Hess (1990); extension of their model shows that bait and switch shou...
Wilkie, William L.; Mela, Carl F.; Gundlach, Gregory T. - In: Marketing science : the marketing journal of the … 17 (1998) 3, pp. 273-282
Persistent link: https://www.econbiz.de/10006916289
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C: MODELING AND SYSTEMS ANALYSIS - Does "bait and switch" really benefit consumers? Cz:140
Wilkie, William L.; Mela, Carl F.; Gundlach, Gregory T. - In: Operations research, Management science : OR MS ; the … 39 (1999) 4, pp. 403-404
Persistent link: https://www.econbiz.de/10006518607
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Buyer Power in Antitrust: An Overview of the American Antitrust Institute's Invitational Symposium on Buyer Power
Gundlach, Gregory T.; Foer, Albert A. - In: The antitrust bulletin : the journal of American and … 53 (2008) 2, pp. 233-240
Persistent link: https://www.econbiz.de/10008145437
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Control-based channel governance and relative dependence
Gilliland, David I.; Bello, Daniel C.; Gundlach, Gregory T. - In: Journal of the Academy of Marketing Science 38 (2010) 4, pp. 441-456
Persistent link: https://www.econbiz.de/10008439258
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“Trust but verify”? The performance implications of verification strategies in trusting relationships
Gundlach, Gregory T.; Cannon, Joseph P. - In: Journal of the Academy of Marketing Science 38 (2010) 4, pp. 399-418
Persistent link: https://www.econbiz.de/10008439260
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Aftermarkets, Systems, and Antitrust: A Primer
Gundlach, Gregory T. - In: The antitrust bulletin : the journal of American and … 52 (2007) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10007760917
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The Future of Aftermarkets in Systems Competition: The American Antitrust Institute's Invitational Symposium
Gundlach, Gregory T.; Foer, Albert A. - In: The antitrust bulletin : the journal of American and … 52 (2007) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10007760918