Resale price maintenance (RPM) is a channel pricing strategy that establishes the price below which a product cannot be resold. The Supreme Court’s decision in Leegin Creative Leather Products, Inc. v. PSKS, Inc. (2007) overruled a nearly 100-year old rule against RPM agreements. Together with...

We applaud the advances in this colloquy and the areas of convergence that are emerging. However, this reply points out that the purported benefits of “bait and switch” found in Hess and Gerstner (1998) are predicated upon (i) only a single component (availability) within the broader domain...

While the field of marketing science has long been interested in the effects of promotional efforts, public policy issues involving illegal marketer fraud and deception have generally not been addressed in this body of work. One key exception to this generalization is a article suggesting that...

Purpose – The paper seeks to examine the changing landscape of supply chain management, marketing channels of distribution, logistics and purchasing. Design/methodology/approach – The authors examine and take stock of the changing nature and landscape surrounding the related disciplines of...