applicability of emotions and attitudes for advertising planning and managerial implications. …

publicidad no esté permitida ; This paper analyzes the implications of advertising for firm dynamics and economic growth through … that incorporates advertising decisions. We calibrate the model to match several empirical regularities across firm size … using U.S. data. Through a novel interaction between R&D and advertising, our model provides microfoundations for the …

emerging and developing countries. This fact is surprising considering the background of relatively low local advertising … marketing industry of how to benefit from them. …

In the market where inattentive buyers can fail to notice some feasible choices, the key role of marketing is to make … buyers aware of products. However, the effective marketing strategy is often subtle since marketing tactics can make buyers … cautious. This paper provides a framework to analyze an effective marketing strategy to persuade an inattentive buyer in an …