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Best Ager und Zielgruppenmanagement im Vertrieb
Restani, Reinhold; Dannenberg, Holger - In: Demografischer Wandel in der unternehmerischen Praxis : …, (pp. 113-121). 2007
Persistent link: https://www.econbiz.de/10003472727
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The age curve : how to profit from the coming demographic storm
Gronbach, Kenneth W. - 2008
Persistent link: https://www.econbiz.de/10003685286
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Die Wandlung des Konsumverhaltens älterer Konsumenten seit dem Zweiten Weltkrieg
Kaib, Iris - 2008
Persistent link: https://www.econbiz.de/10003494227
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Baby Boomers of different nations : identifying horizontal international segments based on self-perceived age
Sudbury-Riley, Lynn; Kohlbacher, Florian; Hofmeister, Agnes - In: International marketing review 32 (2015) 3/4, pp. 245-278
Persistent link: https://www.econbiz.de/10011342740
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Targeted marketing and African American millennial consumers
Meyers, Yuvay Jeanine; Morgan, Allison Janeice - In: Journal of research in interactive marketing : … 7 (2013) 1, pp. 6-17
Persistent link: https://www.econbiz.de/10009730829
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Marketing 2020 : die elf neuen Zielgruppen - wie sie leben, was sie kaufen
Dziemba, Oliver; Wenzel, Eike - 2011 - Limitierte Sonderausg.
Persistent link: https://www.econbiz.de/10009410813
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Getting the focus right : New Zealand baby boomers and advertisements for glasses
FitzPatrick, Mary; King, Chloe; Davey, Janet - In: Health marketing quarterly 30 (2013) 3, pp. 281-297
Persistent link: https://www.econbiz.de/10010196469
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Determinants of user innovator behavior in the silver market
Wellner, Konstantin; Herstatt, Cornelius - 2014
The existing research on the behavior of user innovators has focused almost exclusively on younger users. In light of the demographic shift and the increasing importance of the "Silver Market" segment (customers 55 years plus), we analyzed whether important determinants of user innovator...
Persistent link: https://www.econbiz.de/10010252691
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Determinants of user innovator behaviour in the silver market
Wellner, Konstantin; Herstatt, Cornelius - In: International journal of innovation management 18 (2014) 6, pp. 1-24
Persistent link: https://www.econbiz.de/10010475697
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Baby boomers turning grey : European profiles
Tiago, Maria Teresa Borges; Couto, João Pedro Almeida; … - In: Tourism management : research, policies, practice 54 (2016), pp. 13-22
Persistent link: https://www.econbiz.de/10011451922