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Trust, Commitment, and Older Women : Exploring Brand Attachment Differences in the Elderly Segment
Jahn, Steffen; Gaus, Hansjörg; Kiessling, Tina - 2012
-researched field of elderly women’s brand attachment. Drawing on socioemotional selectivity theory, a shift toward emotional aspects in … survey among 341 older women. Moderator analyses reveal significant differences between the “younger elderly” and the “older …
Persistent link: https://www.econbiz.de/10014165414
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How young is too young : marketing to the tween generation
Castleberry, Stephen Bryon; Merrier, Patricia A. - In: Journal of business case studies 4 (2008) 1, pp. 55-59
Persistent link: https://www.econbiz.de/10003766751
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Getting around : meeting aging boomers' mobility needs
Molnar, Lisa J.; Eby, David W. - 2009
Persistent link: https://www.econbiz.de/10003808715
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The persuasiveness of individualistic and collectivistic advertising appeals among Chinese Generation-X-consumers
Zhang, Jing - In: Journal of advertising : official publication of the … 39 (2010) 3, pp. 69-80
Persistent link: https://www.econbiz.de/10008665416
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Building a model of commitment for generation Y : an empirical study on e-travel retailers
Nusair, Khaldoon Khal; Parsa, H. G.; Cobanoglu, Cihan - In: Tourism management : research, policies, practice 32 (2011) 4, pp. 833-843
Persistent link: https://www.econbiz.de/10008907669
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How cool brands stay hot : branding to generation Y
Van den Bergh, Joeri; Behrer, Mattias - 2011
Persistent link: https://www.econbiz.de/10008841274
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Delighting baby boomers and millennials : factors that matter most
Bednarz Beauchamp, Michelle; Barnes, Donald C. - In: Journal of marketing theory and practice 23 (2015) 3, pp. 338-350
Persistent link: https://www.econbiz.de/10011312654
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Launching a youth apparel brand : Jonathan West New York
Taran, Zina; Rosetti, Joe; Dombroski, Ed - In: Brand research : [an outcome of the second …, (pp. 115-123). 2009
Persistent link: https://www.econbiz.de/10009623339
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How cool brands stay hot : branding to Generation Y
Van den Bergh, Joeri; Behrer, Mattias - 2013 - 2nd ed
Persistent link: https://www.econbiz.de/10009717984