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Gli spin-off accademici : un'analisi comparativa delle policy in Europa

Masiello, Barbara - In: Rassegna economica : rivista internazionale di economia … 72 (2009) 2, pp. 63-82

Persistent link: https://www.econbiz.de/10009942833

Interpersonal Social Networks and Internationalization of Traditional SMEs

Masiello, Barbara; Izzo, Francesco - In: Journal of Small Business Management 57 (2020) sup2, pp. 658-691

Persistent link: https://www.econbiz.de/10012094881

Multiple identities of a festival

Masiello, Barbara; Bonetti, Enrico; Izzo, Francesco - In: International Journal of Contemporary Hospitality Management 32 (2020) 2, pp. 749-768

Purpose: This paper aims to understand how festival brand personality is built and managed in the social media environment by explaining the intended (by the organizers) festival brand personality and how this concept is communicated and perceived by social media users....

Persistent link: https://www.econbiz.de/10012185228

Marketing strategies and tools to attract R&D foreign direct investments in high-tech clusters : a policy makers' perspective

Bonett, Enrico; Masiello, Barbara - In: Journal of euromarketing 20 (2011) 3/4, pp. 76-86

Persistent link: https://www.econbiz.de/10009570315

The structural, relational and cognitive configuration of innovation networks between SMEs and public research organisations

Masiello, Barbara; Izzo, Francesco; Canoro, Cristina - In: International small business journal : researching … 33 (2015) 2, pp. 169-193

Persistent link: https://www.econbiz.de/10011283678

Client involvement and innovation in creative-intensive business services : a framework for exploring co-innovation and advertising agency-client relationships

Marasco, Alessandra; Masiello, Barbara; Izzo, Francesco - 2013

Persistent link: https://www.econbiz.de/10009761500

Spin-offs and social capital : contingent social networking towards growth

Masiello, Barbara; Izzo, Francesco; Iacono, Mario Pezzillo - In: Fast growing firms in a slow growth economy : …, (pp. 223-250). 2016

Persistent link: https://www.econbiz.de/10011542589

The influence of stakeholders in the birth stage of bike tourism networks : an exploratory study in Italy

Cecere, Raffaele; Terraferma, Michele; Izzo, Francesco; … - In: Entrepreneurial connectivity : network, innovation and …, (pp. 145-167). 2021

Persistent link: https://www.econbiz.de/10012660564

Place marketing in the polica makers' perspective : testing a holistic model to unfold the state of the art

Masiello, Barbara; Izzo, Francesco; Bonetti, Enrico; … - In: International journal of business and globalisation : IJBG 17 (2016) 3, pp. 423-444

Persistent link: https://www.econbiz.de/10011687731

Reti per crescere : network sociali e strategie internazionale delle piccole e medie imprese alimentari del Mezzogiorno

Masiello, Barbara; Izzo, Francesco - In: Rivista economica del Mezzogiorno : trimestrale della … 31 (2017) 1/2, pp. 193-227

Persistent link: https://www.econbiz.de/10012137648